Integral viability analysis of entrepreneurial projects in critical contexts: Application to the case of the management of a shea mill in Kumbungu, Ghana

Purpose: This research presents a methodological proposal to analyse the viability of entrepreneurial projects in critical contexts developing countries.Design/methodology/approach: The is applied case study on integral analysis shea mill Kumbungu (Ghana). Based qualitative design, different ad hoc participatory tools are implemented, such as daily routine schedule, combined with other techniques (focus groups, interviews, etc.).Findings: includes ten specific steps projects. It involves, one hand, active participation members community order be able make real their needs; and, an integrating that allows evaluating sustainability project from economic, social and technological perspective. methodology start-up management butter Ghana. Some core aspects highlighted: 1) people considered key when making decisions, thus (such routines workshop) can essential ensuring enterprise; 2) need adapt context. crucial Ghana, where language may barrier or because illiteracy rate high. And 3) methodology, it concluded necessary prioritise enterprise general, not just efficiency.Originality/value: combines classic business those development cooperation. In this sense, proposed carry out only economic project, but also more important, all stakeholders considered.